FREE 3-Day Challenge
Craft Your Book's
Go from a vague idea—or ten ideas!—to a clear concept for your nonfiction book!
I'll show you how!
Writers just like you have landed on their book's big idea with Ann Kroeker's free 3-Day Challenge—now it's your turn!
Gifted writers end up with fabulous book ideas trapped inside
This 3-day challenge pulls that book out of you, walking you step by step through the process of crafting your book's big idea.
I created this challenge to help you feel confident crafting your core concept. Gain clarity and take the first step toward developing your book (you'll enjoy tons of free coaching in the training!).
If you've set aside your book idea for too long, take the first step.
This challenge is for the writer who dreams of writing a book someday.
It's for the writer with too many ideas or one precious project that stays stuck inside.
It's for the writer too intimidated, scared, or overwhelmed to start working on a book.
You're in the right place if...
➤ You've got a book in you, but you don't know how to articulate it.
➤ You have lots of book ideas and haven't been able to focus.
➤ You're held back by perfectionism, procrastination, self-doubt, or fear.
➤ You haven't started your book due to lack of time.
➤ You want to work with a writing coach—and you want to find a good fit.
➤ You're ready to develop a book proposal, but you have no idea where to start.
About your challenge coach,
Writing Coach Ann Kroeker leverages over 25 years of writing and editing experience in the publishing industry to equip her clients to reach their writing goals. A published author and coauthor, corporate and freelance writer, book editor, speaker, and poet, Ann has served on the editorial teams of two large online organizations and focuses on serving others in her role as a writing coach.
In her role as a writing coach, she celebrates client successes, such as national book awards, signed agent and book contracts, articles and essays placed in major publications, and the launch of their own freelance writing businesses. She coauthored On Being a Writer: 12 Simple Habits for a Writing Life that Lasts, and authored Not So Fast: Slow-Down Solutions for Frenzied Families and The Contemplative Mom.
Here’s what people are saying about working with Ann Kroeker, Writing Coach
author of An Imperfect Woman
She might be a tiny bit magic
"If I were Cinderella, Ann Kroeker would be my fairy godmother. I cannot recommend her highly enough! Ann is an expert coach and a warm soul. And I think she might be a tiny bit magic."
Lori Ashley Taylor
author, Dragonfly: A Daughter's Emergence from Autism...a practical guide for parents
Ann's devotion...provided the trajectory for success
"There is no doubt that Ann's devotion toward my growth as an author provided the trajectory for success."
pastor and author of Dark Clouds, Deep Mercy, 2020 Christian Book of the Year
If you are looking for help writing a book, she's amazing.
"Four years ago, she said, 'You need to write this book.' Her skill and encouragement were vital to this project. If you are looking for help writing a book, she's amazing."
Ready to dive in?
Join the 3-day challenge and start crafting your book's promise, its thesis—its big idea!
The challenge material is ready and waiting for you as soon as you join.
Frequently Asked Questions
Is the 3-day challenge live or recorded?
The challenge was recorded live, so the Q&A questions were asked and answered during the original three-day event, but you'll have access to all content all at once.
Do I have to complete it in 3 days?
You'll receive email support over the course of three days that points you into the materials, but you'll have access to the full content for two weeks. That way if life gets complicated, you can take a short break, then return to the materials and dive back in.
Will this replace a book proposal training?
Thanks to the Q&A sessions, this three-day challenge offers loads of input about proposals and publishing, and if you complete the assignments you'll land on the big idea of your book. But it's just the beginning. A full book proposal will require more details, time, and attention to complete. (Note: the sample pages I show during the training are only excerpts of the full template).
Do I have to go through the challenge before purchasing Ann's book proposal training?
The challenge is not a pre-requisite to enroll in my signature program. You'll get a lot of free coaching in the challenge, so it's a great way to decide if you like working with me, but you're free to dive into the comprehensive book proposal training at any time—check it out at YourCompellingBookProposal.com.
What if I don't like the challenge?
I've committed to creating the best possible free challenge, well worth your time and energy. My hope is you'll find this exceeds your expectations, but if you find that Craft Your Book's Big Idea isn't a good fit, you can let your access expire naturally or you can contact me and I'll unenroll you.
How long do I have access to the materials?
The three-day challenge is designed for you to move through the training and complete the assignments in three days—and I'll send you emails with reminders each day to return to the content—but I'm giving you access to all the materials for two weeks.
How can I let my friends know about the challenge?
I'd love to coach you and your friends! Send them to this page you're on right now (here's the link) and they can sign up for the free challenge as well. In fact, you might enjoy going through the challenge with a friend—for accountability you could text each other when you've completed the assignments!
Will Ann offer input on my big idea when I'm done with the challenge?
I'm so excited you're determined to complete the challenge—that's music to my coaching ears! Reach out via Instagram DM to give me a quick update, but the two best ways to get detailed and personalized input on your big idea is to work with me 1:1 (learn more HERE). You can also apply for premium book proposal coaching HERE.
Don’t let this opportunity pass!
Counselor, Speaker, Writer
"Ann goes above and beyond."
"Ann is a gracious and encouraging coach who will take you to the next level."
"Working with Ann Kroeker has been the single most valuable addition to my writing life. Her heart for her clients—and her passion for helping them reach their writing goals—shines through in everything she does."
A note from Ann
I'd love to be your coach!
This free challenge is a great way to check out what it would be like to work with me. The training offers a taste of my style and personality—not unlike what you would experience in my signature book proposal training or what we would enjoy when interacting one-on-one.
More importantly, this is your chance to get going with that idea that sticks with you.
Jump in, do the assignments, and you'll walk away with a place to start with the book that's inside you, just waiting to come out!
Your writing coach,